Viveat Susan Pinto And Urvi Malvania

Stories by Viveat Susan Pinto And Urvi Malvania

'Women's cricket is witnessing a Chak De moment'

'Women's cricket is witnessing a Chak De moment'

Rediff.com   24 Jul 2017

Following the World Cup, companies queue up to sign Mithali Raj and Harmanpreet Kaur.

Sourav Ganguly's new innings: Start-up investor

Sourav Ganguly's new innings: Start-up investor

Rediff.com   24 Jul 2017

The former Team India captain, who has invested in entertainment company Flickstree, in conversation with Romita Majumdar & Urvi Malvania.

'I am here for a long time. I'm here to give them grief!'

'I am here for a long time. I'm here to give them grief!'

Rediff.com   20 Jul 2017

Piyush Pandey retiring? I'm not going anywhere, says O&M's South Asia executive chairman.

Which is the first Indian digital media firm to enter China?

Which is the first Indian digital media firm to enter China?

Rediff.com   20 Jul 2017

Pocket Aces creates content across 3 channels and reaches over 40 million people weekly on its own properties

Beware of false ayurveda ads on TV

Beware of false ayurveda ads on TV

Rediff.com   18 Jul 2017

Channels across the board from news to general entertainment, music and movies telecast half-hour to one-hour advertorials promoting these products, mainly during non-prime time hours

New Spiderman film casts a wide web of brand tie-ups

New Spiderman film casts a wide web of brand tie-ups

Rediff.com   5 Jul 2017

The movie has attracted 60 brands as merchandise partners and seven media partners

'Nobody is fully prepared for GST'

'Nobody is fully prepared for GST'

Rediff.com   1 Jul 2017

The near term will be challenging, as most will struggle to adapt to the new regime.

Salman Khan's Tubelight flickers at box office

Salman Khan's Tubelight flickers at box office

Rediff.com   25 Jun 2017

At Rs 21 crore, the film recorded the lowest Eid release opening figures for the star since 2012.

Is Amitabh Bachchan the right choice to promote GST?

Is Amitabh Bachchan the right choice to promote GST?

Rediff.com   23 Jun 2017

The question that is being asked is: Does the GST campaign gain from his all-too-familiar face taking forward its message or will brand fatigue flatten the impact?

The brands Bollywood won't promote

The brands Bollywood won't promote

Rediff.com   22 Jun 2017

Actors and sportspersons are increasingly blacklisting products like colas and fairness creams. Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how will it impact both.

GST will accelerate growth: Adi Godrej

GST will accelerate growth: Adi Godrej

Rediff.com   19 Jun 2017

Godrej group Chairman Adi Godrej describes in an interview to Viveat Susan Pinto the way forward for the conglomerate after the implementation of the GST.

It's a double whammy for liquor industry

It's a double whammy for liquor industry

Rediff.com   19 Jun 2017

The rush for prohibition and the Supreme Court's decision to ban liquor sales within 500 metres from highways have hurt companies.

How Cadbury keeps hitting the sweet spot

How Cadbury keeps hitting the sweet spot

Rediff.com   15 Jun 2017

The market share of Mondelez, which owns Cadbury, for its premium brands is way ahead of competitors, despite stiff fight in this arena.

Coke will not move away from fizzy drinks, but...

Coke will not move away from fizzy drinks, but...

Rediff.com   13 Jun 2017

Coke

Why it's the right time to buy that fridge, TV or mobile phone

Why it's the right time to buy that fridge, TV or mobile phone

Rediff.com   10 Jun 2017

Stock clearing to rain discounts on consumers in June ahead of GST rollout.

Coca-Cola bets on desi fizz

Coca-Cola bets on desi fizz

Rediff.com   9 Jun 2017

To take Rimzim across the country

Food firms see appetite for health, nutrition products

Food firms see appetite for health, nutrition products

Rediff.com   9 Jun 2017

Iron-rich noodles and vitamin-rich beverages are some products launched by segment majors

From June 5, NDTV Profit will be off your TV screen

From June 5, NDTV Profit will be off your TV screen

Rediff.com   2 Jun 2017

NDTV will become a full time infotainment and entertainment channel

Netflix vs Amazon Video turf wars heat up

Netflix vs Amazon Video turf wars heat up

Rediff.com   30 May 2017

Netflix plans local studio in India push. Move comes as rival Amazon Prime Video lines up as many as 18 original shows for India.

Brand Nawaz is out to break stereotypes

Brand Nawaz is out to break stereotypes

Rediff.com   30 May 2017

How a small-town theatre actor is navigating his way in the world of endorsements, using his Bollywood playbook as a guide.